What we can’t deny is that websites like TED and YouTube have shown users they can receive powerful messages rapidly, and without having to read textual documents. I wonder if, for a time, we tailored the way we learned to the limitations of the PC and available bandwidth but with the new freedom of high speed wi-fi, we find ourselves reverting to the passive state we knew and loved watching television as children. The learners of today want the information in much more rapidly digestible formats. Info graphics, video and 3d animation are no longer just nice to have window dressing, they’ve become the required format, especially with younger audiences. Luckily, tools like the tablet and smart phone make striking a balance between this more passive learning state and engaging interactions not just possible but powerful.
Many training departments abroad have we’ve been watching this trend for quite a while and have expanded their network to keep pace with the changing expectation of their internal customers and their own learners. They tap BPOs whose talented team members were drawn from the advertising and film industry, and meshed those capabilities with their own courseware development team. Some questions to ask as you develop your own organizations approach to 2012 video-based learning are:
Can my Video do more than just engage the learner’s attentions? How will I create interaction and support the call to action?
How will I maximize and support the media piece through social tools that exist natively in most video distribution channels such as Vimeo and YouTube
What is the message in the medium? It’s important not to get carried away with the idea that engagement in the video can replace the need to support the learner in ways that will impact the execution of the task at hand.
We all know that no matter how many videos we watch on a topic, engaging with the content will never be replaced as the vehicle of transfer from knowledge to competency.
As training professionals, we all like to use internal projects to hone our multi-media skills. Fortunately, the time has come that access to required technology is very much available and affordable. Our critical task is to find the right courseware developers who are not just technically competent but must have the thorough understanding of all learning theories to ensure the effectiveness of their videos and courseware as a whole. Developing your own courseware team may not be a practical solution when it comes to speed of delivery. But tapping the right BPOs and letting the expert do it for you may be more efficient and effective.